Privacy Policy

1. Who We Are

Pixly (“we,” “our,” or “the Service”) is an AI-powered image optimization platform built for Shopify merchants. We help you analyze, rename, convert, and sync product images with automatically generated SEO metadata.

AIPIXLY· ABN 35 821 979 358 · Victoria, Australia

Contact: hello@getpixly.app

2. Data We Collect

• Account data: email address and login credentials.
• Product images: images you upload or import from your Shopify store.
• Shopify connection: store domain and access credentials, stored encrypted and used only to read and update your catalog on your behalf.
• Usage data: token balance, plan, job history, processing settings, and image metadata (such as proposed alt text and filenames).
• Website and product analytics (optional): page views, conversion events (sign-up, store check, checkout, purchase), and device identifiers via cookies when you accept Analytics and/or Marketing in our Cookie Policy. This may apply across the marketing site and logged-in app.
• Referral attribution (optional): if you arrive via a partner link, we may store a partner slug or code, signup source, and link it to your account if you register. Requires cookie consent where applicable.

3. How Long We Keep Your Data

We collect only what we need and delete data on a fixed schedule:

• Uploads and in-progress jobs: while the job is active.
• After you sync to Shopify: processed copies are removed within 30 days.
• Items in Recently Deleted: permanently removed within 14 days.
• Account and billing records: until you delete your account, then removed as described on the Account page.

We do not sell your image data. Limited backups of account and job records may exist for disaster recovery; those backups do not include your image files. Pixly is not a backup or archive service. Keep your own copies of important catalog images.

4. How We Use Your Data

• To process and optimize your product images using AI.
• To sync optimized images and metadata back to your Shopify store.
• To manage your account, token balance, and subscription.
• To send transactional and onboarding emails (e.g. password reset, email confirmation reminders, welcome, store connection reminders, billing updates, Auto-Pilot activity). No promotional marketing without explicit consent.
• To attribute signups to partners in our partner program and calculate commissions, when you have accepted referral cookies or sign up in the same session via a partner link.

5. Third-Party Services

6. Cookies & Tracking

Our website uses essential cookies to keep you signed in. Partner referral, analytics, and marketing technologies load only if you accept them in the banner. After acceptance, Google Analytics and Meta may run on marketing pages and in the logged-in app. In-app usage data (tokens, jobs, image processing) is not sold to advertisers.

Details and how to change your choices: Cookie Policy.

7. Your Rights (GDPR / CCPA / Australian Privacy Act)

Depending on your location, you have the right to:

• Access the personal data we hold about you.
• Delete your account and all associated data at any time from the Account page.
• Portability: export your image metadata on request.
• Opt out of AI processing. You can use Pixly in manual-only mode without triggering AI analysis.
• Withdraw cookie consent at any time by clearing your browser cookies.

To exercise any right, email us at hello@getpixly.app. We will respond within 30 days.

8. Data Processing Agreements (DPA)

EU businesses that need a Data Processing Agreement under GDPR may email hello@getpixly.app with the subject line “DPA Request”. We respond within 5 business days.

9. Security

We use encryption in transit and at rest, access controls so only your account can reach your data, and server-side handling of Shopify credentials. Image access uses time-limited links. We review security practices regularly.

10. Governing Law

This Privacy Policy is governed by the laws of Victoria, Australia and, where applicable, the EU General Data Protection Regulation (GDPR) and the Australian Privacy Act 1988. While Pixly voluntarily complies with the Privacy Act regardless of turnover threshold, users in other jurisdictions also benefit from the protections described in this policy.

11. Changes to this Policy

We may update this policy to reflect changes in our practices or applicable law. We will notify you by email at least 14 days before any material changes take effect.